Figuring out Buyer Behavior No. 1
Segment: The segment I chose to interview are college students who have an existing online service as their primary way to stay organized and keep track of deadlines.
Interview #1: The first person I interviewed was a freshman in her second semester at UF. When I asked her how effective Canvas was in organizing her deadlines, she responded with not effective at all. When I asked her why she continued to use Canvas, she said she had no better alternative. In reality, she uses Canvas as a general guideline but just tries to remember when everything is happening instead. This clearly wasn't working for her, as she frequently misses deadlines for assignments. She became only ware of the need of a different organizational platform during our conversation. To find a solution, she said she would Google "planner" or "college organizer" and also ask her friends what they use to stay organized.
Interview #2: The second person I interviewed was a junior in her seventh semester at UF. She uses Google Calendar as her primary way of staying organized. When I asked her how effective this was, she said it was great and works well for her. As a very involved student, she likes having her club meetings and her school work on the same platform. However, she did say it was very tedious having to manually add every deadline onto her calendar, and she would greatly like if there was a service that inputted it all into a calendar for her. In the end, she said she did not have a need for my service, but if it was available she would consider switching over to my platform.
Interview #3: The third person I interviewed was a sophomore in his fifth semester at UF. He uses Egenda, a phone application to keep track of all his deadlines. When I asked him how effective this platform was at helping him not miss deadlines, he said it helps a lot in the beginning of the semester but not so much later in the semester. When I asked him why, he said it was too hard to manually input dates throughout the entire semester. During syllabus week, it is easy to enter in the given deadlines, but as they change throughout the semester it is too hard to keep up and add it all into the app. He does have a need for the platform I am offering, and said if he were to search for a new platform he would ask his friends for what they use and also look in the App Store by searching "planner".
Summary: I would cater my platform to younger students who need to find a way to stay organized as they transition to college. Additionally, I would make sure my product is searchable by the terms "planner" and "organization".
Hi Shaina,
ReplyDeleteI honestly believe if Canvas provided a means to send notifications to your phone beyond messages and announcements, staying organized and efficient would ten times as easier, and a lot more assignments would get done on time. In terms of your organizer, I honestly think it's a great idea to help college students integrate their deadlines into their daily schedules.
Shaina,
ReplyDeleteGreat work on your buyer behavior blog post. I can really see a need for something more effective than canvas. I think that you did a great job analyzing your interviews and that you are continuing to gain a lot of useful information about potential consumers. I consider myself a highly organized person as well, and I tend to use google calendar to organize my days, however, I would consider switching if your application could offer me more than google calendars does.
Hi Shaina,
ReplyDeleteI like how you diversified the people in which you interviewed getting feedback from a range of students. I think it is very smart to cater your platform to younger students because they are typically the ones in most need of a little more organization as they transition from high school to college can be very difficult. I only use canvas and still get almost all of my work done, but I know I would benefit from your platform very much. Great post and thank you for sharing!