Evaluating How Your Customers Evaluate Stuff
For this assignment, I interviewed 3 students at the University of Florida who prioritize planning and are always looking for a better method of organization.
Alternative Evaluation: From my interviews, I learned that there are a couple of factors that that are important to my customer segment. First, is convenience. They want an organizational platform that is easy to integrate into and does not require much effort to maintain. Additionally, they consider price. They were all not willing to pay for a platform when there are free resources available such as apps through their phones, unless the platform had features that would guarantee to solve all their organizational issues.
How/Where Do They Buy: Since my product is an online service, my customers will buy my product online. Additionally, my customers will pay through card not cash.
Post-Purchase Evaluation: What matters most to my customers is that they are able to have all their deadlines conveniently displayed into one platform. They would measure the success of the purchase by if they meet their deadlines, are informed of assignments in time to complete them, etc. In order for them to know if my product is a good fit for them, they would determine that by how much my service helps them stay organized.
Report the Findings: For this assignment, I interviewed three students at UF. The first person I interviewed uses Canvas as her primary way of staying organized, and is not content with it. She liked the idea of my platform, especially since it would utilize dates directly from professors. The second person I interviewed uses a planner to stay organized. She said she likes her method of communication because she can move things around and individualize it to best fit her needs; she did not see a need for my service. The last person I interviewed was a student who does not use an organizational platform; he usually just makes to-do lists every day. Although he liked the idea of my service and definitely thinks he needs an organizational system, he said he would not be willing to pay for my service.
Report the Findings: For this assignment, I interviewed three students at UF. The first person I interviewed uses Canvas as her primary way of staying organized, and is not content with it. She liked the idea of my platform, especially since it would utilize dates directly from professors. The second person I interviewed uses a planner to stay organized. She said she likes her method of communication because she can move things around and individualize it to best fit her needs; she did not see a need for my service. The last person I interviewed was a student who does not use an organizational platform; he usually just makes to-do lists every day. Although he liked the idea of my service and definitely thinks he needs an organizational system, he said he would not be willing to pay for my service.
Conclusions: Based on what I learned in my interviews, I would say that my product needs to offer a service that no other organizational platform offers yet. Additionally, it would have to be very affordable (less than or equal to the cost of a planner) in order for anyone to consider purchasing my service. Lastly, it would have to cater to the various specific needs of my audience in order to help people who stay organized through different methods (notifications, lists, calendars, etc.).
Hey Shaina,
ReplyDeleteYour analysis regarding how people stay organized, and how buyers pay for these services is really on point. I also find that using Canvas is impossible to stay organized, especially as there is no means for Canvas to send any sort of notifications regarding assignments and work, as well as the fact that the app only sends announcements from the professor or the TA. Really good work.
Hi Shaina,
ReplyDeleteThank you for very effectively organizing your post as it is very easy to comprehend. I do not know how realistic it is that students would pay money out of their pockets for this product but marketing it to the universities to adopt for student use would give students access and still provide you with profit. It's a great idea and I'd love to see come to fruition.