27A – Reading Reflection No. 3

Reading Reflection No. 3

1) What was the general theme or argument of the book?

I chose to read The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. In this book, Kawasaki focused on how to use social media effectively to target your audience and engage with them successfully. Thousands of people use social media, but do not use it effectively; this book delves into practical practices that can help you improve our social media presence.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

One theme the book emphasized often is to treat social media like a business. Kawasaki explained you need to be competitive, take risks, and invest time into your social media to be successful in engaging with your market. Just like a business, you need to be creative and take risks to try and take your social media to the next level. i think this connects well with ENT 3003, as we have learned the entrepreneurs need to be able to take risks and be creative in their businesses just like Kawasaki says you need to have successful social media platforms.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

If I had to design an exercise for this class based on this book, I would have the class analyze their social media presence and see if it lines up with what Kawasaki recommends. For example, I would have them count how many platforms they are registered for and see if they are having an equally strong presence on each platform. Kawasaki recommends a maximum of 3 platforms rather than the 10 we often sign up for but only engage with once a year. I would then have the class choose three platforms and see how much stronger of a social media presence they can have with less platforms but more targeted content.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My biggest surprise when reading this book was when Kawasaki said to give fans the content they want to see, not just what you want to create. I think this was a very interesting point, because I think often times we want to post what we like but that may not be what our audience wants to see. I never thought about this before, but it is very true. In the end, we are working to please a consumer, and that should be the primary focus when deciding what to post.